Suchergebnisse

Cover; Dedication; Title page; Copyright page; Boxes; Preface; 1: Influencing Public Opinion; Our pictures of the world; Contemporary empirical evidence; The accumulated evidence; Cause and effect; A new communication landscape; Summing up; 2: Reality and the News; Idiosyncratic pictures; Perspectives on agenda-setting effects; Content versus exposure; Agenda-setting in past centuries; Summing up; 3: The Pictures in our Heads; Pictures of political candidates; Candidate images in national elections; Candidate images in local elections; Media influence on candidate images; Attributes of issues

This essay by a pioneer scholar in the field broadly summarizes the collective body of findings from hundreds of agenda-setting studies of the past 20 years and suggests fruitful research lines for the future. McCombs finds that, as with pealing a sweet onion, there are layers of research, each with its distinct tantalizing aroma of conclusions. Journalism practitioners, scholars, students and scholars from political science and other disciplines have contributed many perspectives within the context of a variety of data-gathering techniques and subjects. Broadly speaking, he finds that scholars tend to be those who carefully survey and mark ground that has already been discovered but only loosely explored and those who are tempted to move beyond the boundaries of the known. As the circle of research activity enlarges, we know much. But there is more that we do not know, and that is more exciting.

A theoretical explication of the network agenda setting model : current status and future directions / Lei Guo -- Semantic network analysis, mind mapping and visualization : a methodological exploration of the network agenda setting model / Lei Guo -- Mapping the contours of the third level of agenda setting : uniplex, duplex, and multiplex associations / Craig E. Carroll -- Exploring the network agenda setting model with big social data / Chris Vargo and Lei Guo -- An expanded perspective on network agenda setting between traditional media and Twitter political discussion groups in "everyday political talk" / Sharon Meraz -- Role of tech bloggers in the flow of information / Nirit Weiss-Blatt -- From compelling arguments to compelling associations at the third level of agenda setting / Magdalena Saldana & Alberto Ardevol-Abreu -- Journalistic role performance and the networked media agenda : a comparison between the United States and Chile / Lea Hellmueller & Claudia Mellado -- An issue attention cycle analysis of the network agenda setting model : a case study of the nuclear issue in South Korea / Jisu Kim & Young Min -- News coverage of the Iraq War : an international comparison of network attribute agendas / University Of Texas International Journalism Research Coalition -- Implications of third-level agenda building for public relations and strategic communication / Spiro Kiousis & Matt Ragas -- Third level of agenda building and agenda setting during a corporate crisis / Michael Etter & Anne Vestergaard -- Corporate agenda setting at the third level : comparing networks of attributes in corporate press releases and media coverage / Laura Illia, Philemon Bantimaroudis & Katia Meggiorin -- Attributes of a cultural/consumer product : Oregon wine / Lisa M. Weidman -- Explorers and surveyors on the new agenda-setting frontier / Lei Guo and Maxwell Mccombs

In 1996, the National Issues Convention (NIC) assembled a national sample of 459 Americans on the campus of the University of Texas at Austin. This diverse group of Americans was seen and heard nationally. They spent three days in small group discussions

Influencing Public Opinion -- Reality and the News -- The Pictures in our Heads -- Networks of Issues and Attributes -- Why Agenda Setting Occurs -- How Agenda Setting Works -- Shaping the Media Agenda -- Consequences of Agenda Setting -- Communication and Society.

Abstract
In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping political reality. Readers learn not only about a given issue, but also how much importance to attach to that issue from the amount of information in a news story and its position. In reflecting what candidates are saying during a campaign, the mass media may well determine the important issues – that is, the media may set the "agenda" of the campaign.

The present study revisits the relationship between the civic duty to keep informed and news media use in the new media environment, then discovers that the civic duty to keep informed functions as an intervening variable between education and news media use. Of particular theoretical interest is that the civic duty to keep informed was found to be a consequence of education and a determinant of use of new news media, specifically cable news and national news on the Internet, news media that did not exist when the civic duty to keep informed was first measured using a Guttman scale more than twenty years ago. The civic duty to keep informed was also found to have the same strong monotonic relationship to traditional sources of news, newspapers, and network television, as was found in numerous settings more than twenty years ago. Moreover, one new relationship emerged here that was not found in earlier years, a clear relationship between a civic duty to keep informed and use of local TV news. The demographic patterns found in the new media environment among citizens in this southwestern metropolitan area—strong monotonic, or near monotonic, links between the civic duty to keep informed and education, income, and age—replicate the patterns found in earlier years. For education and income, the patterns are very similar. For age, the pattern is even stronger than in previous years.